{"id":3109,"date":"2022-04-13T15:35:52","date_gmt":"2022-04-13T13:35:52","guid":{"rendered":"https:\/\/r4sgroup.com\/project\/estrategies-dinternacionalitzacio-de-negocis-en-mercats-de-baixos-ingressos\/"},"modified":"2023-07-04T09:47:06","modified_gmt":"2023-07-04T07:47:06","slug":"estrategies-dinternacionalitzacio-de-negocis-en-mercats-de-baixos-ingressos","status":"publish","type":"project","link":"https:\/\/r4sgroup.com\/en\/project\/estrategies-dinternacionalitzacio-de-negocis-en-mercats-de-baixos-ingressos\/","title":{"rendered":"Strategies for business internationalisation to low-income markets"},"content":{"rendered":"<figure class=\"alignwide wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1661\" height=\"935\" src=\"https:\/\/r4sgroup.com\/wp-content\/uploads\/2022\/04\/1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/r4sgroup.com\/wp-content\/uploads\/2022\/04\/1.png 1661w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2022\/04\/1-300x169.png 300w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2022\/04\/1-1024x576.png 1024w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2022\/04\/1-768x432.png 768w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2022\/04\/1-1536x865.png 1536w\" sizes=\"auto, (max-width: 1661px) 100vw, 1661px\" \/><\/figure>\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide margin-top-xxl margin-bottom-xxl\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide margin-top-xxl margin-bottom-4xl is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-forest-green-color has-text-color has-medium-font-size margin-top-none\" style=\"font-style:normal;font-weight:600\">Challenge<\/h2>\n\n\n\n<p>Since the early 21st century, multinationals have been becoming aware of the scale of the 4 billion-strong pool of potential consumers living in low-income countries, who make up the base of the economic pyramid. For that reason, newly created SMEs and corporations are adapting their products and services, and opening up new distribution channels to break into this market segment. In response to these opportunities, the Spanish Institute for Foreign Trade (ICEX), like other international bodies, identified new trade challenges for Spanish companies in this market segment; it then appointed R4S to tackle them.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-forest-green-color has-text-color has-medium-font-size margin-top-none\" style=\"font-style:normal;font-weight:600\">Our solution<\/h2>\n\n\n\n<p>In order to meet the challenge, R4S produced a strategic report enabling the Spanish Institute for Foreign Trade (ICEX) to create a package of tools and instruments to support and facilitate the internationalisation of Spanish companies to the base of the economic pyramid. The report also offered guidelines for fostering innovation and collaboration between departments and strategic partners, with a view to ensuring companies\u2019 long-term growth, along with recommendations for benefitting stakeholder communities, and for incorporating sustainability and social inclusion criteria into the business model for companies\u2019 new initiatives.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-forest-green-color has-text-color has-medium-font-size margin-top-none\" style=\"font-style:normal;font-weight:600\">Impact<\/h2>\n\n\n\n<p>The R4S strategic report enabled the development of a package of tools with which companies can create new initiatives, and promote them in and internationalise them to low-income countries. In this way, it contributed to meeting social and environmental challenges through viable, inclusive and sustainable business solutions that turn needs into commercial opportunities.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ICEX Espa\u00f1a Exportaci\u00f3n e Inversiones assigna a R4S l\u2019elaboraci\u00f3 d\u2019un informe sobre Estrat\u00e8gies d\u2019Internacionalitzaci\u00f3 en Mercats de Baixos Ingressos per a facilitar l\u2019entrada de les empreses espanyoles en aquest segment de mercat. <\/p>\n","protected":false},"featured_media":2600,"menu_order":10,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project_cat":[258],"global_cat":[57],"class_list":["post-3109","project","type-project","status-publish","has-post-thumbnail","hentry","project_cat-internationalisation-with-social-inclusion","global_cat-inclusive-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/r4sgroup.com\/en\/wp-json\/wp\/v2\/project\/3109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/r4sgroup.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/r4sgroup.com\/en\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":3,"href":"https:\/\/r4sgroup.com\/en\/wp-json\/wp\/v2\/project\/3109\/revisions"}],"predecessor-version":[{"id":6444,"href":"https:\/\/r4sgroup.com\/en\/wp-json\/wp\/v2\/project\/3109\/revisions\/6444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/r4sgroup.com\/en\/wp-json\/wp\/v2\/media\/2600"}],"wp:attachment":[{"href":"https:\/\/r4sgroup.com\/en\/wp-json\/wp\/v2\/media?parent=3109"}],"wp:term":[{"taxonomy":"project_cat","embeddable":true,"href":"https:\/\/r4sgroup.com\/en\/wp-json\/wp\/v2\/project_cat?post=3109"},{"taxonomy":"global_cat","embeddable":true,"href":"https:\/\/r4sgroup.com\/en\/wp-json\/wp\/v2\/global_cat?post=3109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}