{"id":13074,"date":"2026-10-14T10:09:23","date_gmt":"2026-10-14T08:09:23","guid":{"rendered":"https:\/\/r4sgroup.com\/guia-nuevos-esrs-2027-2\/"},"modified":"2026-10-19T11:16:46","modified_gmt":"2026-10-19T09:16:46","slug":"guia-reframing-sustainability-finanzas","status":"publish","type":"page","link":"https:\/\/r4sgroup.com\/es\/guia-reframing-sustainability-finanzas\/","title":{"rendered":"Gu\u00eda Finanzas &#8211; Descarga el documento"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left\" style=\"min-height:360px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"600\" class=\"wp-block-cover__image-background wp-image-13059 size-full\" alt=\"\" src=\"https:\/\/r4sgroup.com\/wp-content\/uploads\/2026\/10\/Landing_GuiaFinance.png\" style=\"object-position:50% 83%\" data-object-fit=\"cover\" data-object-position=\"50% 83%\" srcset=\"https:\/\/r4sgroup.com\/wp-content\/uploads\/2026\/10\/Landing_GuiaFinance.png 1920w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2026\/10\/Landing_GuiaFinance-300x94.png 300w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2026\/10\/Landing_GuiaFinance-1024x320.png 1024w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2026\/10\/Landing_GuiaFinance-768x240.png 768w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2026\/10\/Landing_GuiaFinance-1536x480.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left has-huge-font-size margin-bottom-none padding-bottom-none\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Reframing Sustainability<\/mark><\/h1>\n\n\n\n<p class=\"undefined margin-top-none wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>#R4SGuides | C\u00f3mo defender la inversi\u00f3n en sostenibilidad en el pr\u00f3ximo presupuesto anual<\/strong><\/mark><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl)\">\n<h1 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Una gu\u00eda pr\u00e1ctica para que el departamento de Sostenibilidad pueda competir en la carrera por los presupuestos anuales al mismo nivel que las dem\u00e1s \u00e1reas de la compa\u00f1\u00eda.<\/mark><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing presenta inversiones vinculadas a crecimiento. Operaciones, a eficiencia y continuidad. Innovaci\u00f3n, a tendencias y productividad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, muchos proyectos ESG siguen llegando al Comit\u00e9 de Direcci\u00f3n formulados principalmente en t\u00e9rminos de compromisos o cumplimiento. Y cuando los recursos son limitados,&nbsp;<strong>un buen proyecto puede quedarse fuera simplemente porque no se ha construido un <em>business case<\/em> capaz de competir con otras prioridades de inversi\u00f3n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sostenibilidad tambi\u00e9n deber\u00eda poder presentar sus proyectos como inversiones con retorno, no simplemente como costes:<\/strong>&nbsp;demostrando qu\u00e9 valor protegen y qu\u00e9 oportunidades activan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 encontrar\u00e1s en la Gu\u00eda?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esta Gu\u00eda, elaborada por el equipo especialista en estrategia de negocio y finanzas de R4S, es una s\u00edntesis pr\u00e1ctica \u00fatil para:<br><br>&#8211; Entender <strong>con qu\u00e9 lupa se miran desde finanzas las iniciativas ESG<\/strong> y, de este modo, hacer que la sostenibilidad hable el idioma del negocio. Incluye un <strong>glosario b\u00e1sico de finanzas para no financieros\/as<\/strong>.<br>&#8211; Conocer el <strong><em>Impact-to-value framework<\/em><\/strong> <strong>de R4S:<\/strong> nuestra metodolog\u00eda para identificar y argumentar el valor generado, el riesgo mitigado y el coste de inacci\u00f3n de una iniciativa de sostenibilidad.<br>&#8211; Construir vuestro camino a partir de una propuesta <strong>paso a paso para presentar la sostenibilidad como una inversi\u00f3n de negocio<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Accede al documento:<\/h2>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f13087-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"13087\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/pages\/13074#wpcf7-f13087-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"13087\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f13087-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"form contact-form\">\n\t<div class=\"form-control\">\n\t\t<p><label class=\"form__label\">Nom*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"form_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field field--text\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre*\" value=\"\" type=\"text\" name=\"form_name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-control\">\n\t\t<p><label class=\"form__label\">Cognom*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"form_surname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field field--text\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Apellido*\" value=\"\" type=\"text\" name=\"form_surname\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-control\">\n\t\t<p><label class=\"form__label\">Email*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"form_email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email field field--text\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"form_email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-control\">\n\t\t<p><label class=\"form__label\">Tel\u00e8fon<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"form_phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text field field--text\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono\" value=\"\" type=\"text\" name=\"form_phone\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-control\">\n\t\t<p><label class=\"form__label\">Empresa<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"form_company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text field field--text\" aria-invalid=\"false\" placeholder=\"Empresa*\" value=\"\" type=\"text\" name=\"form_company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-control\">\n\t\t<p><label class=\"form__label\">URL<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"form_weburl\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text field field--text\" aria-invalid=\"false\" placeholder=\"Cargo\" value=\"\" type=\"text\" name=\"form_weburl\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-control\">\n\t\t<p><label class=\"form__label\">Missatge*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"form_message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea field field--textarea\" aria-invalid=\"false\" placeholder=\"Mensaje\" name=\"form_message\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div style=\"grid-column:span 2;\">\n\t\t<div>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"accept_terms\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"accept_terms\" value=\"1\" class=\"field field--checkbox\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Acepto que se traten mis datos para atender la descarga del documento solicitado.<\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"accept_terms2\"><span class=\"wpcf7-form-control wpcf7-checkbox field field--checkbox wpcf7-acceptance\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"accept_terms2[]\" value=\"Acepto que se traten mis datos para recibir ofertas y novedades.\" \/><span class=\"wpcf7-list-item-label\">Acepto que se traten mis datos para recibir ofertas y novedades.<\/span><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div>\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn--primary\" type=\"submit\" value=\"Enviar\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-grey-60-color\"><strong>RESPONSABLE DEL TRACTAMENT:<\/strong> ROOTS FOR SUSTAINABILITY, S.L.<br><strong>FINALITAT:<\/strong> Atendre la sol\u00b7licitud de la persona usu\u00e0ria per a la desc\u00e0rrega del contingut indicat i, en cas d&#8217;acceptar l&#8217;enviament de comunicacions comercials, mantenir-la informada sobre les nostres ofertes i novetats.<br><strong>LEGITIMACI\u00d3:<\/strong> Consentiment de la persona interessada.<br><strong>DRETS:<\/strong> Acc\u00e9s, rectificaci\u00f3, supressi\u00f3, oposici\u00f3, limitaci\u00f3 del tractament, portabilitat i revocaci\u00f3 del consentiment mitjan\u00e7ant el correu electr\u00f2nic <strong>info@r4sgroup.com<\/strong> o seguint el procediment establert a la nostra pol\u00edtica de privacitat del web. Si considera que el tractament de les seves dades no s&#8217;ajusta a la normativa, pot presentar una reclamaci\u00f3 davant l&#8217;Autoritat de Control (<a href=\"http:\/\/www.aepd.es\">www.aepd.es<\/a>).<br><strong>INFORMACI\u00d3 ADDICIONAL:<\/strong> M\u00e9s informaci\u00f3 a la nostra pol\u00edtica de privacitat.<\/mark><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una gu\u00eda pr\u00e1ctica para que el departamento de Sostenibilidad pueda competir en la carrera por los presupuestos anuales al mismo nivel que las dem\u00e1s \u00e1reas de la compa\u00f1\u00eda. Marketing presenta inversiones vinculadas a crecimiento. Operaciones, a eficiencia y continuidad. Innovaci\u00f3n, a tendencias y productividad. Sin embargo, muchos proyectos ESG siguen llegando al Comit\u00e9 de Direcci\u00f3n &hellip; <a href=\"https:\/\/r4sgroup.com\/es\/guia-reframing-sustainability-finanzas\/\">Continuar<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13074","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/pages\/13074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/comments?post=13074"}],"version-history":[{"count":3,"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/pages\/13074\/revisions"}],"predecessor-version":[{"id":13102,"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/pages\/13074\/revisions\/13102"}],"wp:attachment":[{"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/media?parent=13074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}