{"id":7868,"date":"2023-10-25T11:42:20","date_gmt":"2023-10-25T09:42:20","guid":{"rendered":"https:\/\/r4sgroup.com\/?post_type=project&#038;p=7868"},"modified":"2023-10-25T15:42:54","modified_gmt":"2023-10-25T13:42:54","slug":"relato-corporativo","status":"publish","type":"project","link":"https:\/\/r4sgroup.com\/es\/proyecto\/relato-corporativo\/","title":{"rendered":"Definici\u00f3n del relato corporativo"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/r4sgroup.com\/wp-content\/uploads\/2023\/10\/ant-rozetsky-SLIFI67jv5k-unsplash-edited-scaled.jpg\" alt=\"\" class=\"wp-image-7879\" srcset=\"https:\/\/r4sgroup.com\/wp-content\/uploads\/2023\/10\/ant-rozetsky-SLIFI67jv5k-unsplash-edited-scaled.jpg 2560w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2023\/10\/ant-rozetsky-SLIFI67jv5k-unsplash-edited-300x169.jpg 300w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2023\/10\/ant-rozetsky-SLIFI67jv5k-unsplash-edited-1024x576.jpg 1024w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2023\/10\/ant-rozetsky-SLIFI67jv5k-unsplash-edited-768x432.jpg 768w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2023\/10\/ant-rozetsky-SLIFI67jv5k-unsplash-edited-1536x864.jpg 1536w, https:\/\/r4sgroup.com\/wp-content\/uploads\/2023\/10\/ant-rozetsky-SLIFI67jv5k-unsplash-edited-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Como partners de sostenibilidad de CELSA Group, hemos trabajado en la <strong>co-construcci\u00f3n de su prop\u00f3sito y relato corporativo<\/strong>, de la mano del CODIR y el CEO. Hemos profundizado en la historia de la empresa, su trayectoria y grandes hitos, as\u00ed como su voluntad de impacto a futuro.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Hemos indagado en la <strong>idea controladora y los temas de sostenibilidad<\/strong> que son prioritarios para la compa\u00f1\u00eda, para acabar definiendo un <strong>relato, un manifiesto y unas c\u00e1psulas de contenido<\/strong>, donde se plasman los mensajes clave de la visi\u00f3n de la empresa. Estos elementos, adem\u00e1s de ser potentes instrumentos de comunicaci\u00f3n, <strong>son los cimientos de la estructuraci\u00f3n de la estrategia corporativa y deben ser la gu\u00eda del accionar y toma de decisiones diarias<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Como partners de sostenibilidad de CELSA Group, hemos trabajado en la co-construcci\u00f3n de su prop\u00f3sito y relato corporativo, de la mano del CODIR y el CEO. Hemos profundizado en la historia de la empresa, su trayectoria y grandes hitos, as\u00ed como su voluntad de impacto a futuro. Hemos indagado en la idea controladora y los &hellip; <a href=\"https:\/\/r4sgroup.com\/es\/proyecto\/relato-corporativo\/\">Continuar<\/a><\/p>\n","protected":false},"featured_media":7872,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project_cat":[288,289],"global_cat":[56],"class_list":["post-7868","project","type-project","status-publish","has-post-thumbnail","hentry","project_cat-relato-comunicativo","project_cat-relato-comunicativo-es","global_cat-impact-business-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/project\/7868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":3,"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/project\/7868\/revisions"}],"predecessor-version":[{"id":7886,"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/project\/7868\/revisions\/7886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/media\/7872"}],"wp:attachment":[{"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/media?parent=7868"}],"wp:term":[{"taxonomy":"project_cat","embeddable":true,"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/project_cat?post=7868"},{"taxonomy":"global_cat","embeddable":true,"href":"https:\/\/r4sgroup.com\/es\/wp-json\/wp\/v2\/global_cat?post=7868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}