
We are a positive
impact agency
We design, implement and evaluate transformation projects for companies, non-profits and governments in the fields of organisational sustainability and inclusive business.
Our purpose
Activate impact organisations to achieve a global sustainable economy: inclusive, prosperous and equitable, and in harmony with the environment.

Our commitments
Our story
Nurturing a firm commitment to a world that is more inclusive, prosperous and in harmony with the environment, since 2011.
2010
R4S is born
We – Raimon Puigjaner, Pablo Sánchez and Pep Tarifa – found Roots for Sustainability (R4S) in late 2010. Our motivation is to offer sustainable solutions to the challenges of the global economy while fostering social development.


2011/13
From Washington, D.C. and Barcelona to the world
Starting out in Washington, D.C., we launch our first international inclusive recycling project as a sustainable business model in Chile and Brazil, while running equivalent activities in the city of Barcelona.
2014/15
Leaders in the change revolution
We bring the B CorpTM movement to Spain and become the country partner of B Lab® Europe. We also end 2015 leading the way within the B CorpTM collective, coming among the B Lab® 2015 Best for the World Overall Honorees.


2016/23
Our story continues
We specialise in developing positive impact corporate strategies intended to improve organisations’ competitiveness; we consolidate the fostering of inclusive business in multiple Latin American and African countries; and we expand the activity of the R4S Group with new positive impact business models. We remain at the forefront of the B CorpTM movement, coming among the B Lab® Best for the World Honorees six more times. What’s more, in late 2019, we establish the B Lab® Spain Foundation.

B Lab® Spain
We are proud to have founded B Lab® Spain.
R4S introduced to Spain the global movement of B Corp Certified: excellent companies that exist to improve the world.
Main team

Raimon Puigjaner
Co-Founder & Partner

Pep Tarifa
Co-Founder & Partner

Pablo Sánchez
Co-Founder & Partner

Alejandra Bara
Area Manager

Laia Enrich
Area Manager

Andrea Farràs
Engagement & Culture Manager

Nil Ibáñez
Project Manager

Daniela Betancourth
Project Manager

Marc Rams
Project Manager

Farners Miró
Consultant

Isabella Corno
Consultant

Paula Vives
Consultant

Mario Gómez
Consultant

Anna Cornudella
Consultant

Blanca Pellicer
Analyst

Laia Font de Mora
Communications

Berta Vergés
Analyst

Inés Ruiz
Analyst

Cristina Gallart
Analyst

Andrea Noreña
Analyst

Roger Giménez
Analyst

Cristina Camprubí
Analyst

Nahia Alonso
Analyst

Claudia Caldés
Analyst

Marina Conde
Analyst

Sergi Lardin
Intern

Sandra Edo
Intern

Marta Blasco
Intern

Cecilia Maestro
Administration & Finance Manager
Collaborators

Eva Caballero
Positive Impact Digitalization Projects Advisor

Ramon Crespo
Impact Assessment Projects Advisor

María Soleto
Inclusive Recycling Projects Advisor

Javier Argüello
Business Purpose Projects Advisor

Oscar Jaramillo
Inclusive Recycling Projects Advisor
Advisory board

Esther Sarsa
Sustainability Partner at Miura Partners and Board Member at B Lab Spain

Eugènia Bieto
Associate Professor at ESADE

Xavier Puig
General Manager at ‘Formació i Treball’ Foundation

Jaime de la Rica
International Marketing Manager at Nespresso

Carles Mendieta
Partner/Director at Singular Net Consulting and Board Member at Share Barcelona