To foster the development of positive impact business models.
We work with our partners and customers to put sustainability at the heart of corporate strategy, and to create and develop innovative business models focused on achieving a positive impact purpose, while enhancing their competitive and collaborative capabilities.
To promote social inclusion through business development.
We contribute to strengthening business organisations by balancing social, environmental and economic criteria for action with the goal of creating value shared by all their stakeholders. We are especially committed to bringing the most vulnerable people and communities into decent, skilled jobs.
We see social progress from an ecosystems perspective: in order for it to be achieved, we recognise that people, the environment, governments and organisations of all stripes need to work together and be in balance. We focus everything we do on contributing to achieving that, so that the present generation and those to come can reap the benefits.
Excellence and innovation are central to our identity: we provide cutting-edge knowledge and pioneering solutions, with a view to creating, for each project, useful results that meet our customer’s needs.
We want the organisation’s activities to make our people happy, creating a good working environment and fostering the most favourable conditions possible for their personal and professional development.
Nurturing a firm commitment to a world that is more inclusive, prosperous and in harmony with the environment, since 2011.
R4S is born
We – Raimon Puigjaner, Pablo Sánchez and Pep Tarifa – found Roots for Sustainability (R4S) in late 2010. Our motivation is to offer sustainable solutions to the challenges of the global economy while fostering social development.
From Washington, D.C. and Barcelona to the world
Starting out in Washington, D.C., we launch our first international inclusive recycling project as a sustainable business model in Chile and Brazil, while running equivalent activities in the city of Barcelona.
Leaders in the change revolution
We bring the B CorpTM movement to Spain and become the country partner of B Lab® Europe. We also end 2015 leading the way within the B CorpTM collective, coming among the B Lab® 2015 Best for the World Overall Honorees.
Our story continues
We specialise in developing positive impact corporate strategies intended to improve organisations’ competitiveness; we consolidate the fostering of inclusive business in multiple Latin American and African countries; and we expand the activity of the R4S Group with new positive impact business models. We remain at the forefront of the B CorpTM movement, coming among the B Lab® Best for the World Honorees six more times. What’s more, in late 2019, we establish the B Lab® Spain Foundation.
B Lab® Spain
We are proud to have founded B Lab® Spain.
R4S introduced to Spain the global movement of B Corp Certified: excellent companies that exist to improve the world.