As sustainability partners of CELSA Group, we worked with the CODIR and the CEO to co-construct its purpose and corporate story. We delved into the company’s history, its track record and major milestones, as well as its desire to make an impact in the future.
We investigated the controlling idea and the sustainability issues that are priorities for the company, to end up defining a story, a manifesto, and some content capsules, where the key messages of the company’s vision are expressed. These elements, besides being powerful communication tools, are the foundations for the structuring of the corporate strategy and should be the guide for daily actions and decision-making.
