As the start of our relationship with La Farga, we have entered a process of deep and conscious reflection, together with the people who own and manage the organisation, with the aim of investigating those elements of the corporate DNA that underpin the company’s actions.
Getting to know more and better the history of the company, as well as the motivations of the people who make it up, has been a key element in the construction of the corporate narrative and the controlling idea, i.e., the story that the company can tell.
As partners in this definition process, we have always ensured that this narrative, in addition to being conceptually impeccable, is as transparent and truthful as possible. We seek to ensure that the story told is intimately connected to the company’s strategy, so that sustainability is at the heart of decision-making.
